{
  "schema_version": "1.7",
  "metadata": {
    "company": "Care.com",
    "slug": "care-com",
    "headline": "Can one care marketplace follow a family through different stages of life?",
    "case_number": "060",
    "published_date": "2026-10-03",
    "updated_date": "2026-10-03",
    "snapshot_date": "2026-10-03",
    "status": "official",
    "industry": [
      "Services",
      "Care Marketplace"
    ],
    "topics": [
      "Child Care",
      "Senior Care",
      "Pet Care",
      "Housekeeping",
      "Trust and Safety",
      "Multi-Category Marketplace"
    ],
    "geography": [
      "United States"
    ],
    "language": "en"
  },
  "platform_lesson": {
    "title": "Care.com reuses the same marketplace across different kinds of care",
    "text": "Families do not need only one kind of care. A household may look for a babysitter, later need help for an aging parent, and also hire pet care or housekeeping. Care.com puts these needs into one marketplace instead of building a separate platform for each category. The details of each job are different, but the same basic tools can be reused: profiles, availability, rates, reviews, background checks, messaging and job posts. This makes it easier for families to return when their needs change and for Care.com to add adjacent care categories. The model also shows why trust matters so much: people are not just buying a digital service; they may be inviting someone into their home or asking them to care for a loved one."
  },
  "media": {
    "youtube_id": "",
    "youtube_url": "",
    "thumbnail": "",
    "youtube_title": ""
  },
  "sources": [
    {
      "title": "Company Overview",
      "publisher": "Care.com",
      "date": "2026",
      "url": "https://www.care.com/about/",
      "note": "Care.com says more than 45 million families and caregivers have turned to the platform and more than 700 employers partner with Care.com for workforce benefits."
    },
    {
      "title": "Care.com plans and pricing",
      "publisher": "Care.com",
      "date": "2026",
      "url": "https://www.care.com/app/vhp/plans-and-pricing",
      "note": "Describes one membership for care across a family's needs, free browsing and job posts, Premium messaging, optional background checks, and the fact that families and caregivers generally agree payment terms directly."
    },
    {
      "title": "CareProtect Safety Center",
      "publisher": "Care.com",
      "date": "2026",
      "url": "https://www.care.com/about/safety/",
      "note": "Care.com requires an initial criminal background check for individual caregivers and renews it annually for active caregivers, alongside reviews, monitoring and other safety tools."
    },
    {
      "title": "Care.com Background Check",
      "publisher": "Care.com",
      "date": "2026",
      "url": "https://www.care.com/about/safety/background-checks/care-com-background-check/",
      "note": "Care.com states that its required caregiver background check is performed by First Advantage and is renewed annually while caregivers remain active."
    },
    {
      "title": "2026 Cost of Care Report",
      "publisher": "Care.com",
      "date": "2026-02-02",
      "url": "https://www.care.com/c/cost-of-care-report/",
      "note": "Care.com's 2026 survey shows families often combine several care needs: among surveyed parents, 57% paid for pet care, 46% hired a housekeeper and 37% hired senior-care help in addition to child-care needs."
    },
    {
      "title": "2026 Sandwich Generation Report",
      "publisher": "Care.com",
      "date": "2026-07-21",
      "url": "https://www.care.com/c/sandwich-generation-caregiver-report/",
      "note": "Shows how child-care and senior-care needs can overlap within the same household, supporting the case for a marketplace that spans multiple care categories."
    },
    {
      "title": "IAC Supplemental Historical Financial Information — Care sale",
      "publisher": "IAC",
      "date": "2026",
      "url": "https://ir.iac.com/static-files/94e875f1-f3cc-4165-8743-4fc56968a50c",
      "note": "IAC states that the sale of Care.com was completed on March 16, 2026; Care.com is therefore no longer an IAC subsidiary."
    },
    {
      "title": "Pacific Avenue Capital Partners to Acquire IAC's Care.com",
      "publisher": "IAC",
      "date": "2026-03-02",
      "url": "https://ir.iac.com/node/31471/pdf",
      "note": "Announced the approximately $320 million sale to an affiliate of Pacific Avenue Capital Partners and described Care.com as a large marketplace spanning child, senior, pet and home care plus more than 700 employer partnerships."
    }
  ],
  "related": {
    "manual_override": [
      "urbansitter",
      "handy",
      "taskrabbit",
      "peopleperhour"
    ],
    "auto_match": {
      "industry_weight": 2,
      "topic_weight": 3,
      "changed_field_weight": 4
    }
  },
  "reuse": {
    "license": "CC BY 4.0",
    "attribution_short": "Platform Business Model Canvas (PBMC), Dr. Davis Eisape / Platform Generation",
    "citation": "Eisape, D. A. (2026). Care.com — Platform Business Model Canvas. Platform Generation.",
    "citation_data": {
      "authors": [
        {
          "family": "Eisape",
          "given": "Davis Adedayo",
          "display": "Eisape, D. A."
        }
      ],
      "publisher": "Platform Generation",
      "resource_type": "PBMC snapshot"
    },
    "license_scope": "Case-specific analysis and structured data",
    "case_data_license": "CC BY 4.0",
    "pbmc_canvas_license": "CC BY-SA 4.0",
    "required_attribution": "Platform Business Model Canvas (PBMC), Dr. Davis Eisape / Platform Generation — platformgeneration.com",
    "adaptation_attribution": "Adapted from the Platform Business Model Canvas (PBMC), Dr. Davis Eisape / Platform Generation — platformgeneration.com",
    "reuse_principle": "Use, reproduce and adapt the PBMC with attribution. Do not remove or replace provenance in an unmodified Official PBMC. Adapted versions must keep clear PBMC attribution and must not be presented as Official PBMC.",
    "brand_rights": "Platform Generation logos and the Official PBMC designation are excluded from the Creative Commons licenses and may not be used to imply endorsement."
  },
  "rendering": {
    "state": "current"
  },
  "pbmc": {
    "core_value_unit": {
      "value": "Care Match",
      "explanation": "A care match connects a family need with a caregiver who fits the required type of care, location, schedule and rate.",
      "changed": false,
      "before": "",
      "after": "",
      "metrics": []
    },
    "owner": {
      "actor": {
        "value": "Care.com",
        "explanation": "Care.com operates the multi-category care marketplace. The company was sold by IAC to an affiliate of Pacific Avenue Capital Partners in March 2026.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "job": {
        "value": "Match Care",
        "explanation": "Care.com has to help families find suitable caregivers across different care needs without making them start from scratch on a separate platform each time.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "gain": {
        "value": "Return / Expand",
        "explanation": "Families can return as their needs change, while the platform can extend the same matching and trust infrastructure into adjacent care categories.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "pain": {
        "value": "Trust / Supply",
        "explanation": "Care.com must maintain enough relevant caregivers while managing safety, quality, fraud and uneven local availability across several care categories.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "transaction": {
        "value": "Search / Hire",
        "explanation": "Care.com coordinates job posts, search, profiles, messaging, membership access and, where available, booking or payment tools that lead to a care hire.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "governance": {
        "value": "Checks / Reviews",
        "explanation": "Required caregiver background checks, annual renewals, reviews, moderation and platform rules help shape who participates and how trust is managed.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "promotion_channel": {
        "value": "Web / Benefits",
        "explanation": "Families can reach Care.com directly through its consumer site and app, while employer benefit programs provide another route into Care.com's care services.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "activities": {
        "value": "Match / Screen",
        "explanation": "Care.com supports search and matching, screens individual caregivers, moderates activity, provides safety tools and operates related care services.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "resources": {
        "value": "Care Network",
        "explanation": "Core resources include caregiver profiles, family demand, reviews, search data, trust systems, employer relationships and the Care.com brand.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "metrics": [
        {
          "value": "45M+ users*",
          "note": "Care.com says more than 45 million families and caregivers have turned to the platform since its founding; this is a cumulative figure, not current active users."
        }
      ]
    },
    "consumer": {
      "actor": {
        "value": "Families",
        "explanation": "Families and individuals use Care.com to look for child care, senior or adult care, pet care and help in the home.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "job": {
        "value": "Find Care",
        "explanation": "Families need trustworthy help that fits the type of care, schedule, location and budget they have at that moment.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "gain": {
        "value": "Choice / Reuse",
        "explanation": "A broad care marketplace gives families many profiles to compare and lets them return to the same platform when a different care need appears later.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "pain": {
        "value": "Cost / Trust",
        "explanation": "Care is expensive and personal, and families may struggle to judge quality, safety, availability or fit before hiring someone.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "transaction": {
        "value": "Search / Hire",
        "explanation": "Families can post a job, browse caregivers, message candidates with Premium access and agree on the care arrangement and payment terms.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "filter": {
        "value": "Need / Rate",
        "explanation": "Families compare care type, experience, skills, location, availability, hourly rate, reviews and background-check status.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "access_channel": {
        "value": "Web / App",
        "explanation": "Families use Care.com on the web and mobile devices; employer-sponsored programs can provide additional access to care services.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "activities": {
        "value": "Post / Compare",
        "explanation": "Families describe their need, browse profiles, review applicants, message or interview candidates and decide whom to hire.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "resources": {
        "value": "Need / Budget",
        "explanation": "Families bring the care need, schedule, location, household context, budget and hiring decision.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "metrics": []
    },
    "provider": {
      "actor": {
        "value": "Caregivers",
        "explanation": "Individual caregivers use Care.com to offer services such as child care, senior care, pet care and household help.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "job": {
        "value": "Find Work",
        "explanation": "Caregivers want access to suitable local families and jobs that fit their skills, rates and availability.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "gain": {
        "value": "Jobs / Repeat",
        "explanation": "Caregivers can find new clients, build reviews and turn a successful match into repeat or longer-term work.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "pain": {
        "value": "Gaps / Trust",
        "explanation": "Demand may be irregular, and caregivers also need confidence that jobs, households and payment arrangements are legitimate.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "transaction": {
        "value": "Profile / Work",
        "explanation": "Caregivers create profiles, respond to jobs and provide the agreed care after a family chooses to hire them.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "filter": {
        "value": "Check / Profile",
        "explanation": "Individual caregivers must complete the required Care.com Background Check before they can communicate directly with families; checks are renewed annually while active.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "access_channel": {
        "value": "Jobs / Messages",
        "explanation": "Caregivers use Care.com profiles, job listings, applications and messaging tools to connect with families.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "activities": {
        "value": "Apply / Care",
        "explanation": "Caregivers maintain profiles and availability, apply to jobs, communicate with families and provide care after they are hired.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "resources": {
        "value": "Skills / Time",
        "explanation": "Caregivers bring care skills, experience, certifications, availability, location, rates and the reputation built through reviews.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "metrics": []
    },
    "partner": {
      "actor": {
        "value": "First Advantage",
        "explanation": "First Advantage performs the required Care.com Background Check for individual caregivers, making it part of the platform's trust infrastructure.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "job": {
        "value": "Run Checks",
        "explanation": "The screening partner verifies identity-linked records and returns background-check results that support Care.com's caregiver screening process.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "gain": {
        "value": "Check Volume",
        "explanation": "A large care marketplace generates recurring screening demand as new caregivers join and active caregivers are checked again annually.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "pain": {
        "value": "Data / Limits",
        "explanation": "Background checks depend on available records and legal reporting rules and cannot guarantee a person's future behavior.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "transaction": {
        "value": "Checks / Results",
        "explanation": "Care.com submits caregiver screening requests and receives results that help determine whether an individual caregiver can participate.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "filter": {
        "value": "ID / Records",
        "explanation": "Checks rely on identifying information and available criminal, sex-offender and other permitted record sources.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "access_channel": {
        "value": "Screening",
        "explanation": "The screening service is integrated into Care.com's caregiver onboarding and ongoing safety process.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "activities": {
        "value": "Screen / Refresh",
        "explanation": "First Advantage performs the initial check and supports recurring annual checks for caregivers who remain active on Care.com.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "resources": {
        "value": "Records / Tech",
        "explanation": "The partner contributes screening technology, data access and reporting capabilities that Care.com does not need to build itself.",
        "changed": false,
        "before": "",
        "after": ""
      },
      "metrics": []
    },
    "metrics": [
      {
        "value": "45M+ users*",
        "note": "Cumulative number of families and caregivers that Care.com says have turned to the platform since founding; not current active users.",
        "target": "owner"
      },
      {
        "value": "700+ employers",
        "note": "Care.com says more than 700 employers partner with it to provide workforce care benefits; this reflects the wider Care.com business beyond the consumer marketplace.",
        "target": "owner"
      }
    ],
    "flows": {
      "current": [
        {
          "from": "consumer",
          "to": "owner",
          "value": "Need / Search",
          "explanation": "Families bring a care need to Care.com by posting a job or searching the marketplace."
        },
        {
          "from": "owner",
          "to": "consumer",
          "value": "Profiles / Tools",
          "explanation": "Care.com provides search, profiles, reviews, messaging and safety tools that help families choose whom to hire."
        },
        {
          "from": "provider",
          "to": "owner",
          "value": "Profile / Time",
          "explanation": "Caregivers provide profiles, skills, rates and availability that make them searchable across care categories."
        },
        {
          "from": "owner",
          "to": "provider",
          "value": "Jobs / Access",
          "explanation": "Care.com gives caregivers access to family demand, job listings and communication tools."
        },
        {
          "from": "provider",
          "to": "consumer",
          "value": "Care",
          "explanation": "After a match is made, the caregiver provides the agreed care; family and caregiver typically agree payment terms directly."
        },
        {
          "from": "partner",
          "to": "owner",
          "value": "Checks / Results",
          "explanation": "First Advantage supplies background-check results that Care.com uses as part of caregiver screening and trust management."
        }
      ],
      "before": [],
      "after": []
    }
  }
}