DiDi

Why does DiDi help drivers get vehicles and energy instead of only matching rides?

Official PBMCRide-HailingTwo-sided MarketplaceDriver EnablementCase 045Snapshot 09/26
← →
100%
OwnerProviderConsumerPartner

A visual snapshot of the Platform Business Model Canvas (PBMC). Hover over or tap a field for its PBMC guiding question and case-specific explanation; hover over or tap an actor or the Core Value Unit for case values.

Platform Lesson

DiDi makes it easier for drivers to get a car and keep it running

Like every ride-hailing platform, DiDi needs riders and nearby drivers at the same time. What makes DiDi especially interesting is how much it has built around the driver side of the marketplace in China. DiDi works with leasing companies and financial institutions so drivers can get access to vehicles, and it provides refuelling and charging services that can lower the cost of keeping those vehicles on the road. Many vehicles offered through DiDi's leasing network are owned by external leasing partners, and parts of its charging network are operated with national and local partners. By the end of 2025, about 6.7 million electric vehicles were registered on DiDi's domestic platform, electric vehicles accounted for about 74% of ride-hailing mileage in December, and the charging network covered more than 280 cities. These services matter because a driver who cannot get an affordable car or spends too much time finding fuel or charging is not useful supply for riders. DiDi therefore strengthens the ride-hailing marketplace by making it easier and cheaper for drivers to participate.

PBMC Data

Structured data behind the canvas

One fixed table for every PBMC. Transaction remains one field; all transaction arrows and their explanations stay inside that field, so cases remain directly comparable.

PerspectiveFieldValueExplanation
Core Value UnitCore Value UnitRideA completed ride is the core value unit: a rider requests transport, DiDi matches the request with available local supply, and a driver provides the trip.
OwnerActorDiDiDiDi owns and operates the mobility platform, manages matching and payments, sets platform rules, and builds services that help riders and drivers transact.
OwnerJobBalanceDiDi has to make sure enough drivers are available in each local market when riders request trips.
OwnerGainMore TripsDiDi benefits when more trips are completed and the platform keeps a share of transaction value after driver and partner earnings, incentives, tolls, fees and taxes.
OwnerPainSupply / RulesThe marketplace becomes less useful when too few drivers are available, and DiDi must operate within transport, safety, labor and data rules across many markets.
OwnerTransactionMatch / Fees
← Consumer · Request / PayThe rider asks DiDi for a trip and pays through the platform or a supported method.
→ Provider · OfferDiDi sends a trip opportunity to an eligible nearby driver based on location and marketplace conditions.
→ Consumer · Match / ETADiDi shows the rider the matched driver, pickup information and expected arrival details.
→ Provider · PayoutDiDi coordinates payment and driver earnings after completed trips.
DiDi coordinates trip requests, matching and payment. Its reported Platform Sales measure is transaction value after driver and partner earnings and other deductions.
OwnerGovernanceSafety / PriceDiDi sets and enforces rules for driver eligibility, vehicles, safety, service quality, pricing and dispute handling while adapting to local regulation.
OwnerPromotion ChannelApp / MiniRiders access DiDi through its apps and, in China, also through mini-programs in services such as WeChat and Alipay.
OwnerActivitiesPredict / MatchDiDi predicts supply and demand, matches riders and drivers, routes trips, processes payments, supports users and manages safety and service quality.
OwnerResourcesDemand / DataImportant resources include rider demand, driver supply, trip and location data, mapping, matching technology, AI systems and the DiDi brand.
ConsumerActorRidersPeople use DiDi when they need an on-demand trip or another mobility service.
ConsumerJobGet RideRiders want to arrange transport quickly without having to find and negotiate with a driver themselves.
ConsumerGainFast / ChoiceDiDi can give riders several mobility options, estimated arrival information and a simple digital booking and payment process.
ConsumerPainWait / PriceRiders can face long waits when supply is scarce, changing prices, cancellations or safety concerns.
ConsumerTransactionRequest / Pay
→ Owner · Request / PayThe rider asks DiDi for a trip and pays through the platform or a supported method.
← Owner · Match / ETADiDi shows the rider the matched driver, pickup information and expected arrival details.
← Provider · RideThe driver provides the physical transport from pickup to destination.
The rider enters a destination, requests a trip and pays through the platform or a supported payment method.
ConsumerFilterCity / SupplyA trip can only be matched where DiDi operates and where suitable local driver supply is available.
ConsumerAccess ChannelApp / MiniConsumers can access DiDi through its mobile apps and, in China, through mini-programs on apps such as WeChat and Alipay.
ConsumerActivitiesBook / RideRiders request a trip, meet the driver, take the ride, pay and can provide feedback about the experience.
ConsumerResourcesLocation / PayRiders bring trip demand, pickup and destination information, payment data and ratings that help the marketplace operate.
ProviderActorDriversDrivers provide the physical transport service using their time and access to an eligible vehicle.
ProviderJobEarnDrivers want a steady source of nearby trip demand that can turn available driving time into income.
ProviderGainTrips / SavingsDiDi can provide ride demand and can also reduce barriers through vehicle leasing, fuel discounts and charging access.
ProviderPainCar / IdleDrivers need an affordable vehicle and face fuel or charging costs, maintenance costs and unpaid time between trips.
ProviderTransactionAccept / Drive
← Owner · OfferDiDi sends a trip opportunity to an eligible nearby driver based on location and marketplace conditions.
→ Consumer · RideThe driver provides the physical transport from pickup to destination.
← Owner · PayoutDiDi coordinates payment and driver earnings after completed trips.
← Partner · Car / ChargeVehicle and energy partners help drivers access cars, leasing, charging or fuel so they can stay active on the platform.
Drivers receive trip opportunities, choose whether to accept them and complete the physical ride.
ProviderFilterLicenseDrivers and vehicles must meet DiDi requirements and applicable local legal and safety rules before providing rides.
ProviderAccess ChannelDriver AppDrivers use DiDi's driver tools to go online, receive trip requests and manage work on the platform.
ProviderActivitiesDrive / MaintainDrivers make themselves available, accept suitable trips, transport riders and keep vehicles and documents in working order.
ProviderResourcesCar / LicenseDrivers contribute their time, driving ability, local knowledge, required licenses and access to a suitable vehicle.
PartnerActorVehicle PartnersLeasing companies, financial institutions, charging operators and other vehicle-service partners help drivers get vehicles and keep them operating.
PartnerJobCars / EnergyPartners make vehicles, leasing, financing, charging and related services available so more drivers can participate in ride-hailing.
PartnerGainUtilizationPartners gain access to a very large base of high-mileage drivers who need vehicles, energy and ongoing automotive services.
PartnerPainCapital / RulesVehicle and energy partners need enough driver demand to justify assets and infrastructure while meeting financial, transport and energy rules.
PartnerTransactionLease / Charge
→ Provider · Car / ChargeVehicle and energy partners help drivers access cars, leasing, charging or fuel so they can stay active on the platform.
Partners provide vehicles, charging, refuelling or financing that helps drivers stay active on the marketplace.
PartnerFilterQuality / ReachPartners must meet DiDi and local requirements and have useful geographic coverage for drivers.
PartnerAccess ChannelPartner HubDiDi connects drivers to leasing, refuelling and charging services through its energy and vehicle service ecosystem.
PartnerActivitiesLease / ChargePartners provide vehicles, financing, charging or fuel access and keep the underlying assets and services available.
PartnerResourcesCars / ChargersPartners contribute vehicles, charging stations, fuel networks, financing capacity and automotive operating expertise.
Evidence

Sources

Sources document the platform mechanics and factual case context. The PBMC mapping and Platform Lesson are Platform Generation's analysis.

  1. 01
    Form 20-F — Annual Report for 2025 ↗
    DiDi Global Inc. · 2026-04-13

    Primary source for DiDi's business model, shared-mobility services, 749M annual active users, 35M annual active drivers and delivery partners, mini-program access, energy and vehicle services, leasing partners, 6.7M EVs, 74% electric ride-hailing mileage and charging-network coverage in 280+ cities.

  2. 02
    DiDi Announces Results for Second Quarter 2026 ↗
    DiDi Global Inc. · 2026-08-13

    Primary source for Q2 2026 operating scale: 3.648B China Mobility transactions, RMB90.4B China Mobility GTV and a record 40.1M average daily China Mobility transactions.

  3. 03
    Investor Relations — Corporate Overview ↗
    DiDi Global Inc.

    Current company overview describing DiDi as a mobility technology platform spanning ride hailing, taxi hailing, chauffeur and other shared mobility as well as energy and vehicle services.

  4. 04
    DiDi Global — About Us ↗
    DiDi Global Inc.

    Official overview of DiDi's global mobility platform, service categories and collaboration with the taxi and automotive industries.

Open PBMC

Use it. Cite it. Build on it.

The case-specific analysis and structured data are available under CC BY 4.0. You may cite, copy, analyze and adapt the case materials with attribution.

PBMC reuse

The Platform Business Model Canvas (PBMC) canvas/template is available under CC BY-SA 4.0. You may reproduce, teach with, use commercially and adapt it, provided clear attribution to the original PBMC remains and adapted versions are shared under the same license.

Attribution Platform Business Model Canvas (PBMC), Dr. Davis Eisape / Platform Generation — platformgeneration.com
For adapted versions Adapted from the Platform Business Model Canvas (PBMC), Dr. Davis Eisape / Platform Generation — platformgeneration.com

An unmodified Official PBMC should retain its displayed provenance rather than having Platform Generation attribution removed or replaced. An adapted version may carry your own branding, but the PBMC attribution must remain clearly visible and the adaptation must not be presented as an Official PBMC.

Platform Generation logos and the Official PBMC designation are not included in the Creative Commons licenses and may not be used to imply endorsement by Platform Generation.

Recommended citation
Download .bib
BibTeX
@misc{eisape2026didipbmc,
  author       = {Eisape, Davis Adedayo},
  title        = {DiDi --- Platform Business Model Canvas},
  howpublished = {Platform Generation PBMC Library},
  year         = {2026},
  month        = sep,
  url          = {https://platformgeneration.com/didi/},
  note         = {PBMC snapshot, September 2026. Case-specific analysis/data: CC BY 4.0. PBMC canvas/template: CC BY-SA 4.0 with attribution. Platform Generation logos and Official PBMC designation are excluded from the Creative Commons licenses. Available at: https://platformgeneration.com/didi/}
}
Case data: CC BY 4.0 · PBMC canvas/template: CC BY-SA 4.0 · Attribution required · Platform Generation PBMC Library